December 9, 2022: I created SAP's very first internal ChatGPT training—9 days after public release. But I didn't just explain what it was. I started by asking people to take out their phones and do three chats with me, right there, discussing what was happening in real time. Only after they'd experienced it firsthand did we move into concepts like agents, prompts, and integration.
My approach: Hands-on first. Theory second. Always with live demos of the latest technologies—I was showing Perplexity AI in 2023, emerging tools like Manus AI in 2024. I now prepare presentations using vibe coding.
My tagline: The power of AI is not in the response but in the conversation.
September 2023: Won both Jury Prize and Public Prize at SAP's Gen AI Hackathon. Our team of 3 competed against 113 projects from 1,000+ employees. We built an AI system that trained custom image models to generate SAP-style icons and integrated it with ChatGPT for smart suggestions.
Real adoption: Inside SAP, employees created 13,000 on-brand SAP icons using our tool in two weeks.
Then: Trained approximately +20,000 SAP employees on generative AI through workshops, remote sessions, and video content—always starting with that same principle: try it first, understand it second.
How Our AI Icon Generator Worked:
We trained a Stable Diffusion model using 500 official SAP icons from their design library. When employees requested a new icon, ChatGPT would enrich their prompt, then our AI would generate 4 versions in SAP's distinctive style.
Training Example: This is one of the 500 original SAP icons we used to train our model. Our AI learned SAP's distinctive visual style, color palette, and design patterns from these official library assets.
AI-Generated Results:
Click any icon to view full-size. These are actual examples generated by our AI tool that SAP employees used to create 13,000+ on-brand assets.
YouTube Channel Highlights
880K+ views | 48K hours watch time
Signature Framework: How to Explain SAP
Creating frameworks where none existed
Nobody had ever explained SAP this way before. I used a metro map analogy—and for the first time, people actually understood how the entire business suite connects. Internally at SAP, it is used for all new hire onboarding.
Original (2021): 4,092 views
2025 AI music video: A fully AI-made music video (with a pinch of humour)
PLAN, BUY and PAY with SAP Ariba
The demo that became the standard
My flagship 14-minute end-to-end demonstration. Created in 2016 and still getting approximately 6,000 views per year because it clearly explains procurement fundamentals.
291,734 views | Still relevant 9 years later
How to Make a Selfie Video
Helping my team look better in the digital world
Created before COVID to help colleagues create quality content with just their phones.
79,068 views | Used in SAP onboarding globally
Reverse Auction Simulation
Real expertise, explained simply
This taps back to my early career (2001-2006) advising major European utilities like Électricité de France. I conducted what was then the largest online reverse auction ever done—around €300 million, achieving 17% savings.
14,570 views | 2020
The SAP Business Network
Making the invisible visible
Nobody knows that the SAP Business Network transacts $14 billion per day, every day. I created this explainer to communicate the scale and importance of what's actually one of the world's largest B2B networks.
8,039 views | 2022
View Full Channel
Explore all content on my YouTube channel "every aribanism"—not marketing, but immediately showing what solutions do, demoing them, and explaining business processes.
YouTube ChannelChannel Origins & Philosophy: Started in 2012 when I was Lead Ariba Presales, responsible for global team collaterals. Initially created demonstrations to leave behind with clients—authentic, non-marketing content that directly explained what the technology does. By not trying to sell anything, they gained significant traction and became standard resources used by teams worldwide.
Team Development: When I got leadership of SAP presales teams for procurement, I pushed everyone to get skilled in video editing with Camtasia so they could produce similar content themselves. Many recent videos were created for special requests from colleagues and customers.
Notable Keynotes & Speaking Engagements
Flagship Conference Presentations
- Impulse 25 - UX Summit SAP (2025) - Mannheim, Germany
Main keynote: AI's Impact on User Experience - Ariba Live (2018) - Amsterdam, Netherlands
Sustainability keynote to 3,000+ attendees - SAP Ariba Live Middle East (2019) - Dubai, UAE
Presented OpenAI 3 years before ChatGPT release
Executive Leadership Engagements
- Capgemini Rencontres CPO
(2025) - Chantilly, France
AI panel to 50 European Chief Procurement Officers - Museum of the Future CPO Event (2024) - Dubai, UAE
AI in Procurement keynote - World Expo Dubai (2022) - Dubai, UAE
International CPO delegation presentation
Multi-City Speaking Tours
- Canada AI Procurement Tour (2025)
Toronto, Montreal, Vancouver, Calgary - SAP Customer Success Days (2024-2025)
London, Prague, Dubai, Stockholm, Paris, Walldorf - Global AI Training Series (2024)
Singapore, Melbourne, São Paulo, Tokyo
Recurring Global Series
- SAP Spend Connect (2022-2024)
Prague, Vienna, Dallas, Austin, Las Vegas - Connecting SAP by Eventfull People (2019-2025)
Johannesburg, South Africa (consecutive years)
Geographic Reach: 20+ countries across 5 continents
Audience Profile: C-Suite executives, procurement leaders, technology decision-makers
Key Topics: AI & Autonomous Agents in B2B | Future of Procurement | Digital Transformation
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Profile Snapshot
English · French · Dutch
Native fluency in all three
Rotterdam, Netherlands
Remote-friendly, global availability
20+ Years
Enterprise technology & B2B networks